UI/UX Design involves designing user interfaces (UI) and user experiences (UX) that are intuitive, efficient, and enjoyable. This category covers the entire process from research and wireframing to prototyping and user testing. UI/UX designers aim to create products that provide meaningful and relevant experiences to users, focusing on usability, accessibility, and interaction design. The ultimate goal is to enhance user satisfaction and loyalty by improving the usability and pleasure provided in the interaction with the product.
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