Building a Digital Experience as Solid as Their Foundations
Abbott Construction is a top-tier general contractor serving the West Coast from hubs in Seattle, Tacoma, and Los Angeles, and a proud member of the STO Building Group. They compete and win at the highest level, where every shortlisted firm brings serious bonding capacity, an impressive portfolio, and strong references.
What sets Abbott apart is something a qualifications sheet can’t capture: their trademarked philosophy, “Discover a Better Way to Build,” and the “Ride Up Front” mentality behind it. Clients stay connected and informed from kickoff to ribbon-cutting, guided by Integrity, Stewardship, and Collaboration. That difference is exactly why committees choose Abbott, and they deserve a website that brings their ethos to life.
The Opportunity
At Abbott’s level, selection comes down to fit. Who understands the program. Who an owner trusts to run a multi-year build. Who the project team genuinely wants in the trailer. Those decisions are shaped by story, and Abbott had a powerful one to tell.
Their “Ride Up Front” promise needed to carry into two rooms at once: the selection interview and the hiring conversation. An owner’s rep evaluating Abbott mid-pursuit, and the superintendents and project managers Abbott wanted to attract, both deserved to experience the conviction and culture that make Abbott special. Our job was to give that story a home.
The Storify Approach
At Storify Agency, we know people process information best when it flows logically from point A to point B. Abbott’s diverse capabilities, rich history, and core values deserved to be woven into one compelling narrative, so that’s exactly what we built.
A Story-Driven UX/UI Strategy: We rebuilt the site architecture around how Abbott actually wins. The narrative leads with the experience of working with Abbott, the transparency, the connection, the “Ride Up Front” promise, and lets that thread run through every page.
More Than a Portfolio: Top talent evaluates a contractor the same way an owner does, judging culture and trajectory. We built a careers experience that speaks to both trades and salaried staff, showing what “Ride Up Front” means for the people who build the work, not just the clients who buy it.
Custom Web Development: Behind the design is a custom architecture built for speed, scale, and the realities of BD. Dynamic filtering lets visitors navigate a portfolio spanning brands like Starbucks, Whole Foods, and W Hotels by the sector or delivery method that matters to them.
Together, we transformed Abbott Construction’s online presence into a dynamic storytelling platform worthy of the firm behind it.
Narrative Alignment: The new website perfectly matches their real-world philosophy. Just as Abbott provides a clear and connected experience on the job site, their website now offers a seamless and intuitive experience for every visitor.
Elevated Brand Perception: Our story-driven approach clarifies their market position and showcases their legacy of excellence, making the strength that’s always defined Abbott impossible to miss.
A Foundation That Scales With the Firm: Built on a custom, scalable backend, Abbott’s site grows alongside their expanding West Coast footprint, ready for new projects, new offices, and new hires without a rebuild.